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The Movie Trailer aims to publish fast, useful and accurate entertainment journalism while being transparent about where information comes from.
01 · Accuracy
GET IT RIGHT
Accuracy takes priority over being first. We make reasonable efforts to verify factual information before publication and aim to represent sources, statements and announcements accurately.
Entertainment stories can develop quickly. When new information materially changes a story, we may update the article to reflect the latest confirmed details.
02 · Sources
CREDIT THE REPORTING
Where information comes from another publication, reporter, interview, official announcement or other identifiable source, we aim to make that origin clear.
When another outlet breaks a story, we believe the original reporting should be credited and, where appropriate, linked. We do not present another publication's original reporting as our own.
03 · Breaking News
SPEED WITHOUT GUESSWORK
Breaking entertainment news often changes rapidly. Early reports may contain incomplete information, so we distinguish between confirmed facts and developing details.
Headlines should reflect what the available reporting supports at the time of publication. We do not knowingly exaggerate an unconfirmed claim simply to make a story appear more dramatic.
04 · Rumours
RUMOUR IS NOT FACT
The film and television industries generate constant speculation, particularly around casting, franchises and future projects.
If we cover a credible but unconfirmed report, the article should make its status clear. Rumours, speculation and reports should not be presented as officially confirmed information.
05 · Reviews
OPINIONS BELONG TO THE WRITER
Reviews and other clearly identified opinion pieces reflect the judgement of the individual writer. Studios, distributors and publicists do not receive editorial control over our reviews.
Receiving a screener, ticket, preview access or other promotional access does not guarantee coverage or influence the score or opinion expressed in a review.
06 · Corrections
WHEN WE GET IT WRONG
If we discover a material factual error, we aim to correct it as soon as reasonably possible. Significant corrections may be identified within the article where appropriate.
Readers, publicists and subjects of our coverage can contact us if they believe an article contains an error. Please provide the article URL, the disputed information and supporting evidence where available.
07 · Independence
EDITORIAL COMES FIRST
The Movie Trailer is independently operated. Advertisers, affiliate partners, film studios, streaming platforms, distributors and other commercial partners do not determine our editorial conclusions.
Sponsored or paid material will be identified as such where applicable.
08 · AI & Technology
TOOLS ASSIST. PEOPLE PUBLISH.
The Movie Trailer may use software, automation and artificial intelligence tools to assist parts of the editorial workflow, including research organisation, story discovery, data processing and draft preparation.
These tools do not replace editorial responsibility. Material selected for publication is subject to human editorial judgement, and we remain responsible for the content published on the site.
09 · Images & Media
VISUAL MATERIAL
Images, trailers, posters and other promotional materials may be supplied by studios, distributors, publicists or other rights holders, or used where permitted for editorial and reporting purposes.
Copyright in third-party material remains with its respective owners.
Questions & Corrections
TALK TO THE EDITOR
Questions about these standards or requests for a correction can be sent through our contact page.
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